🔴 Highest Risk Segment
Month-to-Month customers with under 12 months tenure are ~65% likely to churn. Priority retention campaigns should target this group immediately.
📌 Contract Type is #1 Driver
Customers on Month-to-Month contracts churn at 3x the rate of annual contracts. Offering upgrade incentives at month 10–11 can significantly reduce churn.
📞 Support Calls Signal Risk
Customers with 3+ support calls per month are significantly more likely to churn. Proactive outreach after the 2nd call can reduce this risk.
💳 Payment Delays = Early Warning
Payment delays of 7+ days correlate strongly with upcoming churn. Use this as a real-time trigger for retention offers.
